Brick and Mortar retail business has undergone remarkable transformation in the last few years. The rise of eCommerce and the success of Amazon and other online retailers has put all the brick and mortar retailers in precarious situation. Even the giant retailers like Walmart are not immune from this significant change happening right now. Reading the headlines about the struggle of JC Penney and Macy’s makes anyone think that the brick and mortar retail business is going to die soon. While it may be somewhat exaggeration the reality is that if the big box retailers do not have online strategy to combat with the likes of Amazon they may face extinction in a long haul.
If the likes of Walmart and Macy’s are having such a difficult time dealing with the onslaught of eCommerce think about those small businesses who do not have the wherewithal or resources. Their survival largely depends on finding creative ways to get the customers in the door while at the time going to customers where they shop – online.
Now, not every small business can afford the cost of setting up an online shop and promoting it to be in front of customers when they are searching for products to purchase. There are number of steps involved in setting up an online shop such as creating a web page, putting product information on the web page, hosting the website, promoting it on Google and other search engines, and so on. All of these tasks require time, effort and knowledge that majority of small retailers simply do not have.
This is where the little device from a company called Pointy comes into picture. This is a remarkable device that you can plug in between barcode scanner and POS or cash register. It automatically collects information about the products while they are being scanned and puts those products on the web page effortlessly. This takes care of one of the most time consuming steps in creating an online store. Not only that but Ponity also helps to host your web page and optimizes it so that it appears high on the Google search results when customers are looking for the products you sell.
For just once off cost of $299 and no monthly subscription small businesses get all the benefits, including:
- The device delivered straight to your door
- Setup and ongoing technical support
- Instant listing for your products on Google
- All website hosting, updates & retailer reports
They also have 90 day refund policy if you are not 100% satisfied. This device has the potential to change the game for small business owners making them more competitive in the online world.
Customers who have used their product have been highly satisfied as can be seen in the testimonial from Tom McGrath, Tipperary Irish Importer:
“What could be cooler than Pointy! Lots of people pitch us this service, that app, feed this, click that. Pointy just does it: plug it in and it works. Our own Pointy page. Great web ranking for our most popular products. And really zero effort on our part. Pointy does all the work and better yet, it works! Love it!”
If you have not yet tried it go to their website https://www.pointy.com and complete the survey. If your store is a good fit they will ship you the device and you will be online in no time. What do you have to lose? They do have 90 day return policy if you are not 100% satisfied.
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