Brick and Mortar retail business has undergone remarkable transformation in the last few years. The rise of eCommerce and the success of Amazon and other online retailers has put all the brick and mortar retailers in precarious situation. Even the giant retailers like Walmart are not immune from this significant change happening right now. Reading the headlines about the struggle of JC Penney and Macy’s makes anyone think that the brick and mortar retail business is going to die soon. While it may be somewhat exaggeration the reality is that if the big box retailers do not have online strategy to combat with the likes of Amazon they may face extinction in a long haul.
If the likes of Walmart and Macy’s are having such a difficult time dealing with the onslaught of eCommerce think about those small businesses who do not have the wherewithal or resources. Their survival largely depends on finding creative ways to get the customers in the door while at the time going to customers where they shop – online.